Online Age Verification For Brand Microsites

If you offer a microsite (or a dedicated section within your website) that captures users' personal information at sign up, and allows interaction between users, you will be aware of the legal responsibilities involved in protecting children in such environments:

The Children's Online Privacy Protection Act (COPPA) was passed in 1998 in the US, in order to protect children's privacy. COPPA means that websites directed at children, or websites that are aware they are collecting information from children, must follow certain procedures.

The website must clearly state their privacy policies, obtain parental consent before gathering information from children, allow parents to review and delete children's personal information and establish procedures to ensure the security of children's information.

NetID Gateway provides interactive brand microsites (or social networking sites) with a cost-effective, verified parental consent registration process, that complies with COPPA and the Date Protection Act.

Learn more about NetID Gateway